Text Message Marketing Offers Affordable Advertising With Instant Response to Small Business

Text Message Marketing Offers Affordable Advertising With Instant Response to Small Business

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How does Text Marketing work and how can I use it to grow my business?

Text message marketing is relatively new in the USA but has been widely used in Europe and Asia over the last 5 or 6 years as a low cost advertising media with instant results. Our first exposure probably started with TV shows like American Idol allowing us to vote for our favorite singers of the week by texting a singer's code to a short telephone number called a shortcode.

Today even small businesses are taking advantage of this system using a shared shortcode and web based systems to run their own advertising campaigns at a very affordable cost. The way it works is giving a call to action in all your marketing like your vehicles, business cards, real estate yard signs, restaurant table tents, etc. These messages prompt mobile phone users to send a text message to your shortcode number to receive something in return like a coupon or a free gift. Your text marketing system will auto-respond with a personalized response. You now have a new contact to send proactive outbound marketing messages.

There are two types of campaign options:

Inbound:

This campaign is initiated by a mobile phone user to instantly receive information about your products and services. This campaign also saves the persons mobile number in your contact list for future correspondence. With a shared shortcode this type of campaign is run using Keywords.

For example a restaurant might offer a free desert as a call to action so the keyword could be dessert. The user would text the word dessert to the shortcode like 12345.

Outbound:

You can send text marketing messages to a mobile phone user or list of users once they are opted-in to receive text marketing messages from you.

For example the restaurant above can now send out periodic text coupons to everyone that opted in to the dessert campaign.