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1. Sponsor a local team - Sponsoring a local sports team can give you another opportunity to get your small business's name out there on uniforms. You can also advertise at the sports field or arena and gain exposure that way as well.
2. Give a seminar or presentation - You can do this in your current office location, or offer to provide a presentation at a local conference or trade show. This can give you free admission to the conference for the day, and you also get your name and business in conference brochures and other promotional materials.
3. Post messages on bulletin boards/forums - People post questions on bulletin boards and forums on a regular basis. If you can provide answers to questions, it's another way to get your name out there. Enter common questions that relate to your business and see what bulletin boards or forums pop up. Then you can join the group (usually for free) and post your answers.
4. List your business with a local directory - This method is easier than people think. It takes about 5-10 minutes to list your business, and it's a relatively low cost (about $ 70) to be a sponsored business in the "list my business" section. You now can be in front of local consumers that are searching for your product. How do this happen? Very simply, if an individual types in "golf" into a search engine like Google, and if your business is in the zip code surrounding where the individual is searching, your small business with appear in the "local online ads" section, essentially driving traffic to your store or website.
As you can see, implementing a local marketing and advertising strategy is the right thing to do. Take that first, small, easy step that will empower your business, with a blueprint that will bring in sales and new customers in a flood.
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