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All restaurant owners are familiar with the hassle and potential expense of disposing of their restaurants' unwanted used cooking oils. However, many are unaware of a new trend that offers to alleviate this burden of restaurant ownership. In the face of rising gas prices and a push toward environmental consciousness, many motorists are turning to advancements in automobiles converted to run on waste oil as a solution. This growing trend offers an exciting prospect to restaurant owners. In fact, with a little bit of ingenuity and inventiveness, the advantage offered by the use of waste oils in vehicles can be expanded well beyond the realm of simply having a free means of waste oil disposal.
The concept behind the use of waste oil in vehicles is not a particularly complex one. The process is relatively inexpensive to the motorist, and is fairly simple to maintain, adding to its appeal and growing popularity. The general concept involves making very slight modification to an existing diesel engine allowing it to run on filtered waste cooking oils rather than on traditional fuel.
From an environmental perspective, waste oils burn cleaner and drastically reduce the carbon footprint of the motorist. From the restaurateur's perspective, this is trend is a great boon in the day-to-day operation of the restaurant business. These environmentally and economically sensitive motorists have the potential to alleviate or even completely remove the cost of waste oil disposal.
The best part is, there is absolutely nothing required on the restaurant owner's end. All of the work in filtering and processing the waste oil for use is done by the motorist. All the restaurant owner need do is conduct business in a normal manner and give the desiring motorist permission to siphon oil from the waste bins.
The intrepid entrepreneur can turn this arrangement even more to his advantage. Many of these environmentally conscious motorists are quite proud of what they are doing (at reasonably so) and are more than willing to proclaim their bold venture into environmentalism. As such, a smart restaurant owner will attract these motorists to their business, either via advertisement or marquee letting these environmentalists know that the owner supports and is willing to assist them in their cause.
Once these connections have been established they can be used to make a bold marketing campaign for the restaurant. Most, if not all, of these motorists will be more than willing to decorate their vehicle with a bumper sticker or magnetic decal in exchange for free waste fuel. Imagine the impact and the statement made by a vehicle sporting a vivid decal decrying "This vehicle is powered by waste oil from Joe's Restaurant". Not only is the restaurant name being shown all around town by this intrepid motorist, but the owner is getting out the message that he cares about the environment and the community.
Waste oil can be used to make a very powerful statement for a very nominal price. Not only can an ingenious owner avoid the costs associated with oil removal, but can do so in a conscientious way. As an added bonus, with a minimal effort he can turn that waste to his advantage as a marketing tool.
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