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Research and evaluation of the performance of an advertising campaign is vital to the success of any business but it can prove to be a costly exercise if carried out by a "trial and error" method. This article looks at a precise method of measuring the success of your marketing efforts.
How many of us have given in under pressure to an advertising sales solicitation from a commission hungry rep and then lived to regret our decision?
Knowing with precision where your marketing efforts are succeeding is a major step towards the profitability of a business.
Imagine having the information at your fingertips that tells you exactly which adverts are working and which are failing and consequently wasting your marketing budget.
This is all achievable by the use of 0800 marketing numbers.
The way it works is simple. Businesses need to assign a unique 0800 number to each individual advert and then harvest the data that any reputable telecoms provider will give to them.
If you use an 0800 number in an advert and it doesn't appear anywhere else in the world then at the end of the month when you analyse your call data then you will know with 100% accuracy how many enquires your advert has generated. The call data usually accompanies your invoice but it may be also available online.
You can drill down on the data even further and calculate invaluable cost per enquiry data. To do this you will need to determine the monthly cost of the advert and divide it by the number of calls received. For example, let's say the monthly cost of an advert is £50 and 10 calls are received on the 0800 number displayed. Your silky maths skills will tell you that the cost per enquiry is £5. This is a great way of measuring how well one media measures against another.
The success of this marketing method is compounded by the fact that 0800 numbers appeal much more to a potential customer as they are free to call.
Using 0800 numbers wisely will help your company cut back spending on unprofitable adverts which will then free up marketing budget to be spent elsewhere.
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