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Video Marketing is the red hot way to advertise if you don't have a lot of money for Google AdWords, or PPC. This is my favorite way to advertise, and can be a lot of fun, plus it's free.
I use a Canon Digital camcorder, Optura 40. I put it on a tri-pod for steadiness. If you don't want to go to that expense, then using your built in webcam on your computer will work just fine, or a lot of people are using flip phones. One good thing about a flip phone, is no matter where you are, if you think about something people would want to hear about you can video it right then and there.
I will use my articles and turn them into videos or visa versa, videos then articles. Right now I've held myself to a 90 day challenge. I'm doing one video a day for 90 days. It does get really hard, mainly trying to think of something good to video about, that can add value to others. But if your not doing PPC, then you have to work extra hard to get known out there by using other types of advertising.
In making your videos, one of the easiest ways to think of good content, is to do a search on what questions people are asking about having a home based business. You can make a video about the answer to their questions.
After I make my video, I put it on my computer and upload it to windows movie maker. Once you figure out how to use windows movie maker you can do a lot of cool things to make your video stand out. You can have a beginning page, that tells what your video is about, and use different colors and designs. Then you can have an ending page with the title again and maybe your name, phone number, website or blog, so if people are interested they can check you out more and become a lead, which is why your advertising your business for in the first place. I put all my videos on Traffic Geyser, which sends them out to about 50 different sites.
If you're nervous about making videos, like I was. Just start doing them, the more you make the easier it gets. If you see the first video I made to the one now, what a difference. I am still not a professional, but I try to be real, and that's what people can relate to, real people.

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