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It's near impossible to avoid commercial promotions from infiltrating our minds, uninvited through our eyes and ears. Unless we live in the deep woods or dark cave they will likely creep into every corner of our lives unabated, coming in different forms from many directions. In Your Face Marketing is wide reaching and always ready to occupy more of our personal space.
Every year advertising gets more intense and invasive. As some effects weaken new avenues are created.
The reason for this marketing tidal wave? Competition for sales and profits. There are increasingly more companies with more products and services competing for the same money.
Corporate marketing can be overpowering or annoyingly simple and monotonous. Unfortunately for consumers this isn't bad for business, in fact it sells!
Examples of aggravated insults on consumers' minds.
TV Commercials command excessive time in a typical viewing hour for movies, sitcoms and stretched out news broadcasts. I consider that my Evening News has only a core 15 minutes of news I want to hear and have given it up for public radio and TV news.
In-your-face store displays and sale signs get bigger and repetitious. SALE often now is SALE SALE SALE.
CLEARANCE used to indicate a clearance sale. Now it's . . .
Clearance Clearance Clearance Clearance
Clearance Clearance Clearance Clearance
Labels are proudly displayed (advertised) on clothing because manufacturers have convinced so many consumers that this will raise their status or improve self-esteem. That the product shows the owner is clever and has good taste and will belong. How strong is this artificial image enhancing trend? The example that really made me gape in amazement was a baby sleeper with huge brand letters taking up the entire front. This is insane!
Then there's dinner time telemarketing. Commercials on store PA systems or while waiting to talk to a live person. Magazine indexes hiding behind several pages of ads. Loud, obnoxious, repetitive TV commercials. PCs pre-loaded with junky software and trial issues. Junk mail. Shock. Spam.
Preview clips or commercials ahead of the feature on a movie rental. That kids want to watch them indicates just how successful this is!
Sports games are actually halted long enough to allow TV commercials to air. To earn more money to pay bigger salaries?
Logos pop up or remain on during TV movies. Occasionally ads will show during and inside a movie. Look for this to expand if the public is passive about it.
The Listings Guide channel on my TV service has a split screen of which the top 2/3 of the screen is devoted to loud commercials while the lower part quickly scrolls through program listings. This rates a 10 on my commercial ignorance scale. A complaint to my cable company in 1995 (wow 14 years ago!) resulted in an air filled explanation, " . . . is a proven system which has been in operation in a large number of cable systems for the past two years . . .
I won't listen to the radio station that plays my favorite tunes. Between songs they not only run ads but keep repeating the name of the station I'm listening to. Often 2-3 times between songs.
Web pages with pop-ups that jump up and down on the side of the screen. Some pages bring a large square ad across the page to cover what I'm reading. These annoy me enough that I do not want to return.
Advertising is continually looking to new areas and is creeping into our public places, on public benches, buses, sports arena events, and in schools.
It's weird that we are generally so predictable, as far as advertisers are concerned. They simply have to attract with noise, shock, repetition, and other unpleasant tactics. It could be very annoying but it will likely reside in our heads for a while. It's a battle for our minds and we are losing a part of our freedom.
Singularly, intrusive marketing incidences are of little concern but widespread and continual they affect us personally and socially in a negative and unnatural way.
I wish our governments would do something about the state of commercial marketing. And the good guys in the business - they should speak up.
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