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An issue that many businesses owners are missing out on all lies in the design of their website. It is essential to ensure that your website has features that make it accessible for people with disabilities. If you are in the process of building your website, you should ensure that you include in your contract with your designer a clause that states that the website includes all necessary requirements under current disability laws. As your website will be seen all over the world and will be subject to many different sets of regulations, it is of primary importance that you ensure that you website is up to current EU regulations, which are roughly the same from country to country. You should consider how big the disabled market is and the fact that the internet can be a very effective tool for them. If your website cannot be easy accessed by those with a disability, you are effectively missing out on many potential customers.
The Disability Discrimination Act is relevant for websites which provide information (brochure sites) and for websites which sell things (e-commerce sites). In simple terms, The Disability Discrimination Act states that it is unlawful to provide a service which is not accessible to all people including disabled people. This means that you need to have measures in place which mean that those with a disability can access your website. On top of this, those that make the website must ensure that they make reasonable adjustments to their procedure if their website cannot be accessed by disabled people, you must provide auxiliary aids or services.
As we all know technology is moving at an outstanding rate so it is important in business to ensure that your website stays one step ahead of the game. If your website does not comply with disability regulations you will have to prove that you have done all that you can do to try and implement them. If your current web designer does believe that they have the skills or ability to put in place a version of the website that can be accessed by those with a disability, you may want to look elsewhere and find a designer that specialises in this field.
While the cost of undertaking a fully accessible website may be an initial concern, you should also consider the fact that you will be broadening your customer base and thus will be likely to make up any extra money spent on the website in extra sales.
Failure to comply with disability regulations can result in you being in breach of the law. If you are unsure about whether your website is up to scratch, you should talk to your web designer or solicitor and see if there is anything else that you can do to ensure that it complies.
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