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Hideki Ozawa, President of Suning Appliance Xinjiekou shop visit
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Following Sony, Samsung, Panasonic, the world's second-largest digital camera maker?? Canon and Suning, has recently formed a strategic partnership. November 29, Canon (Asia) Co., Ltd. Hideki Ozawa, president led a delegation first visited the headquarters of Nanjing Suning Appliance and Suning Zhang Jindong, chairman, Vice President Jin Ming, Deputy Director Wang of the procurement management center and other executives were in-depth conversations on the digital market in the next few years the rapid development of prospects to reach a consensus, and the Canon digital cameras in China to promote strategic alliances. Expert analysis, with the world's four major digital brands have formed a strategic alliance with Suning, Suning Alliance formed the intention of 2008, a large 3C began to surface.
Su Ning, the global digital giant fly
3C chain Express
Statistics, Canon is the world's leading imaging and information products manufacturing the integrated group. Since its inception in 1937, after years of unremitting efforts, Canon has their own business and expand into all areas of globalization. At present, Canon's product line were distributed in three main areas: personal products, office equipment and industrial equipment, the main products include cameras and lenses, digital cameras, printers, copiers, fax machines, scanners, radio equipment, medical equipment and semiconductor production equipment.
Canon headquarters in Tokyo, Japan, and in the Americas, Europe, Asia and Japan with four major regional sales headquarters, with subsidiaries around the world 203. In 1997, Canon (China) Co., Ltd. established in Beijing, became responsible for Canon's investment in China and other related businesses. In 2002, Canon will be Asia's marketing headquarters moved from Hong Kong to Beijing, and started to exercise the right of domestic sales.
Canon started with optical technology, and to produce world-class camera as the goal, a leading global manufacturer of digital cameras. And as a country of 1.3 billion people, China's vast market prospects of many multinational companies have been salivating for a piece of fat meat. Canon has been seeking to enter China after the Chinese digital market-leading position, after several years of development, are among the digital Canon Big Three bis, but Samsung's strong development momentum, the status of a great catch up with Canon momentum, so how accelerate the development of China's market position in a firm hold on the basis of the existing catch up with Sony, Canon has become the most important goal for future development.
Hideki Ozawa, president, said Canon's business development in China not long, but the past two or three years into China, while Canon's development process in China, Suning Appliance has been a Canon one of the most important partners in sales volume, growth performance, brand display, supporting services for the Canon tremendous support. The visit Suning Appliance Headquarters, one important objective is to study the latest Suning 3C + flagship model, while the up close and Suning Xinjiekou flagship store, the Ozawa president of emotion, said Su Ning has "moved client" side reached Canon and many other global companies ahead.
Hideki Ozawa, president
also compared Road, China's home appliance market is currently experiencing Japan has gone through a stage in the past is accounted for by the manufacturer of the leading market position, in the absence of adequate market research to launch its own after products, customers no choice, can only passively accept the product, resulting in product and consumer demand of the phenomenon. Later, the degree of increase as the market, consumers have become more rational, more and more sophisticated consumer concept, manufacturers can not meet the consumer demand will quickly die out, making the Japanese manufacturers and vendors have to work quickly The center shifted to their customers, can afford to how much to "move client", a decisive condition for the survival and development. At present, the Chinese appliance market to market similar turning point, which in this adjustment process, Suning "all consumer-centric" 3C + shopping patterns will undoubtedly occupy the commanding heights of industry.
Hideki Ozawa, president revealed that he is the most basic of sales from the start, in the U.S., Singapore, Hong Kong and Thailand for over 30 years, years of overseas work experience and cooperation with a large number of dealers so that he can judge the success of an enterprise, went into the store visit can be seen slightly. Suning Appliance Xinjiekou during a visit to the shop, Hideki Ozawa on the future development of Suning is full of confidence, he believes that the success of Suning Appliance is now obvious, and through research he boldly predicted: the future of Suning Appliance will achieve greater success, such as Japan is fully capable of beyond Bigcamara, Yodobashi and other home appliances chain, into the world's top enterprises. This is what attracted Canon and Suning the main reason to start all-round strategic partnership.
Said Zhang Jindong, chairman of Suning Appliance Suning advanced concepts and innovative absorb a lot of experience from foreign counterparts, and lessons learned, Suning and refined it by adjusting the most appropriate national conditions of China. Such as Canon, the world's top 500 brands, Suning and its launch a strategic cooperation in the new product promotion, management innovation, scale and effectiveness of sales, marketing concepts, consumer research, gained enormous benefits. It is reported that the next strategic agreements reached, and the previous photoelectron Samsung, Panasonic, Sharp and other brands like, including consumer information sharing, product customization development, new starting right into the shop to improve the rate of large-scale introduction of printers, copiers, scanners and other OA product display area and expand the terminal and other content, sales targets were set in the years to reach 800 million by 2007, the 2008 breakthrough 1.5 billion.
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