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On the list of life's nicest surprises is getting a flower arrangement that celebrates an important occasion or sends a message that you are special to someone. It doesn't even have to be a birthday or anniversary, because fresh flower arrangements always send the right message.
Or do they?
Have you ever received a flower arrangement and noticed some of the flower or leaf edges are already looking a big wilted? What about that flower arrangement you received once that lasted a day and then suddenly looked very ill. Or how about the time you received an arrangement that looked as if the florist threw it together in a hurry in the dark?
Not all floral arrangements are created equal. Freshly cut flowers almost always look beautiful, but it is how they are handled from the point of cutting that will have one of the greatest impacts on the quality of the final floral arrangement. That is just one consideration to keep in mind when choosing a florist.
No Drooping Allowed
It can be very disappointing to receive a floral arrangement that quickly droops or does not reflect an artistic quality. The sender is not getting value for the money spent and the receiver, who has to rearrange the arrangement, appreciates the thought but has to wonder why the sender didn't choose more carefully. Of course, these are all secret thoughts that people don't voice out loud out of fear of looking ungrateful!
There are certain characteristics that define a high quality floral arrangement. One of the first is the freshness of the flowers, and that is determined by how the flowers are grown, cut, shipped, and stored. Quality flowers are grown in carefully controlled conditions by farmers who understand what it takes to create enduring and colourful flowers and that includes their choice of fertilizers and soil.
When it's time to cut the flowers, they are cut in a way that causes the least stress to the flower and stem. Then they are rapidly stored in a temperature controlled environment using a floral preservative. Top quality growers minimize the time between cutting and shipment of the flowers to the florist.
When the florist accepts the flowers, the flowers are handled delicately so there is no bruising or prolonged exposure outside the refrigerated environment. The florist must unpack the flowers and will use a conditioning solution that preserves flower freshness. For many florists, the conditioning solution is a trade secret and that reflects its importance to the quality of the flowers.
Floral Matchmaking
All of this care is essential for creating a high quality floral arrangement. Florists that carelessly handle their flowers or do not purchase flowers from top quality growers simply cannot create a high quality arrangement. It may look great upon delivery, but the lack of flower quality will soon become apparent.
There are other characteristics that define a quality floral arrangement. They include the following.
* Choice of flowers sends the appropriate message
* Arrangement presents artistry of florist
* Arrangement is creative or exclusive
* Artistic choice of colours used in arrangement
* Meets customer expectations and desires
* Arrangement has a fresh appearance
* Arrangement is prepared in a way that keeps flowers fresh as long as possible
A high quality floral arrangement reflects the significance of the message the buyer intended to send. Poor quality arrangements that wilt rapidly do not make good messengers! In addition, the arrangement presentation counts too! A high quality floral arrangement includes matching the right container to the type of arrangement and adding the right kinds of foliage and decorative materials that enhance, and do not detract from, the flowers.
The Language of a Flower Arrangement
Florists have a lot of responsibility when it comes to selecting and arranging flowers. Anyone can literally stick flowers in a vase, but only an experienced florist understand how to arrange those flowers in a way that "talks" to the recipient.
Flowers have been used for centuries as messages of love, friendship, condolence, and congratulations. They have endured because of their natural beauty, and that is why it is important for a florist to insure that natural beauty is preserved and enhanced by the arrangement
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