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Depending on your name and how common it is, you may find mentions of other people in your Google CV. This can be a nightmare for someone trying to increase your online visibility.
Often, someone will be easily outranked by a famous, infamous or established branding industry personality with the same or similar name. Joe Smith the famous footballer, Joe Smith the bank robber and Joe Smith the family man all share the same search results.
Here are some self branding ideas to help instances of your name rise to the top of the search engine results pages:
Never Back Down
It's your name too, and should be of more value to you than a pseudonym or other variation. Scour the Internet for places like social networks where you can create user profiles, add worthy information about yourself and engage with other users on these social networks. Remember to always interlink these profiles - it will not only improve your chances of climbing the ranks of your own Google CV through content creation, but regular user engagement will help you brand yourself online.
Sometimes, there will be an overwhelming amount of bad publicity which is focused on someone else with the same name. In this case, try to create enough good content around strong keywords to drown out the perceived bad press.
Making the Switch
There may just be too many others out there with the same name - or one person with a massive persona. Okay, so maybe you can't always stick by your guns and claim your name back, especially if your name happens to be Barack Obama or Charles Manson.
As a last resort, make your name unique without being ambiguous and perhaps use a middle name or initial to mark the distinction without having to use a pseudonym or nickname (which isn't as personal).
Blend your name and your business. Joe the Plumber may be already taken, but JoePlumber might be just the ticket - or Joe the Plumber junior, or Plumber Joe and so on.
Be Consistent
Like anyone in the personal branding industry will tell you (or any kind of branding industry for that matter); consistency is key. Always use the exact same name and username for all content and user profiles.
As with your name, always use the same logos or profiles pictures. This will make you instantly recognisable to users at glance; much like a corporate logo can be for the consumer.
Keep At It
You aren't going to rule the ranks overnight, but consistent content creation, honest and transparent communication and strategic presence will pay off in credibility, both with the search engines and users online.
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