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We know that there is purpose and significance of the company is to create wealth, if they can not create wealth, meaning the company would not exist, while there is also the basis for loss. Therefore, all activities of the company, must comply with the spirit of Finance, must be examined from a financial point of view. Brand Marketing Is currently a hot topic in business, I am from a financial point of view of brand marketing of the industry analysis, found that companies in brand marketing in the following errors:
One, regardless of cost spam Advertisement .
Different products of different groups have regional or location, so advertising should also distinguish between different areas or populations; in advertising means and media, there are a wide variety, such as: radio, newspaper, outdoor printing, special activities, portals, corporate websites, voice, etc., means the effectiveness and cost are not the same, but not necessarily higher cost, the better. Some companies choose to advertise only TV Taiwan, and insisted on the central station, in fact, according to surveys, for some regional products, the central station on the cost-effective than local stations. Moreover, in the Internet age, many people especially the youth to see very little TV and even watch TV as the old-fashioned, these people like to watch TV website, like to play online games, like the blog, like on Baidu, is targeted if the product positioning These groups, then, in tantamount to wasting money on television advertising. Some companies, around cheap and important advertising channels do not, insist the price to take television stunts. It is understood that many enterprises invest in hard CCTV prime-time ad, spending a huge sum, but, caring people to look into its corporate Web site, the results fell Glasses , The site content thin, since its establishment, has not been updated, do not see the slightest features and highlights from the radio got wiped out a good impression, daughter to do the next ad, the last people to scoff, reactive and go.
II rashly abandon the historical innovation.
Enterprise development and innovation, must be discarded, must rely on the basis of the past, so as to fully utilize resources more efficiently. Some enterprises, the bottleneck in the development process, and strive to change and innovation, this is, but with organizational change and innovation to a higher level, a level, each of which are based on a higher level has reached the stage based, rather than jumping out of thin air. Enterprises to create new brands, gives a new experience, enhance corporate image and quality, this is correct, but the cultivation of new brands, must rely on the basis of the old brand, the company existing platform. The operation of the new brand should be as much as possible with the old brand reputation, channels, funds, in this way can with minimum capital investment, maximum output. Brand by parent company, the main form of sub-brand, driven by the old brand new brand, and then, gradually highlighting new brand, to achieve a new brand completely replace the old brand or purpose from the old brand.
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