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Advertising a business can be very different in the current marketplace and so it is a good idea to use effective advertising that will get peoples attention. Following the strategies of the larger companies can really help you if you are not familiar with advertising campaigns, because lets face it; the bigger retailers tend to only use advertising techniques that will work The following are some of the best advertising strategies used in big business:
Hopefully while you have been in business you have collected some of your customers addresses. That way you can mail a coupon to them directly. These are naturally the best people to approach with the discount approach because they have already bought from you and are likely to do so again. If you don't have very many names on a list, then you can print some door hanger style coupons and hit the street.
There is always the time honored tradition of having a sale. Put a sign out front and mark everything a little off, and some things a lot off. You could also do a buy one get one deal for certain items. I have noticed several upscale restaurants that have specials going on to lure people. One place that normally sells a $ 12 martini is offering them at $ 2 if you come in before 7 pm. And they have 1/2 price steaks early too.
If you want to bring people into your business you can use promotional merchandise. There are a lot of places to go out to eat that have a very cool motif working. If you operate one of those places then you can make it work for you. Use the whole theme to your advantage. If you sell Mexican then make an image of a taco bus for the shirt. You would be amazed by how much people like quirky and campy images. There are also hats that can be creatively designed and given to people that spend a certain amount on a meal.
Don't forget to talk to people. You should be able to get a little info to everyone you meet. If you keep some promotional pens or magnets in your pocket they could be handed out too. It is always good to make the round of small businesses near your location, and give them some pens or note pads. You never know when one of those people will need your services. It makes sense to go and be friendly too. You are much more likely to call a company that has actually extended the hand of friendship as opposed to one that you have never seen.
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