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Now more than ever, it's important to make your company name more visible and capture more consumer mindshare by using specialized and well-targeted marketing techniques. Yes, times are tough for everyone and no doubt you are operating with a razor thin profit-margin; however, the best way to not just survive but thrive is to make better use of your advertising budget and promote yourself effectively. Here is an overview of customized embroidered shirts and other products that can help your company to really stand out and be seen in a crowded marketplace.
--Embroidered Shirts: Office casual is de rigueur at the moment, but you still want your employees to look professional when meeting with clients in less formal settings such as on the golf course, at trade shows and conventions. Wearing custom embroidered shirts emblazoned with your company logo or name are a tacit visual reminder to customers that yours is a professional organization. Make sure you order shirts made with quality materials however, or the strategy may backfire. To help keep costs down you can order from an online merchant that specializes in custom embroidery at much lower prices than you'd get from a brick and mortar shop.
--Logo Pens: Giving away pens is one of the oldest marketing strategies in the book but it's still popular because it WORKS. Everyone uses pens. Every time a client takes one of your pens out to sign a check or make a note he'll see your name and be reminded about how great you are. When choosing pens, don't go for the cheapos: go for the higher-end designs since they will reflect better on your business. In addition to your company name and/or logo you should also have pens printed with your phone number and website address for easy contact.
--Calendars: Like pens, giving new and existing clients a new calendar every year will keep your name, service and products at the forefront of their minds. Wall calendars are best, since they can be easily displayed in a cubicle or office wall and will be used on a daily basis. "Out of sight, out of mind" holds true for calendars, so avoid the cheaper pocket designs that will end more often than not end up in the trash.
Surviving tough economic times is not for the faint of heart or those who are not willing to invest in continuing with strong and effective marketing strategies. It's just a matter of being smart about it.
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