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Surely you've heard of the over-used adage, "Moving the free line". It's a concept in free information marketing that advises giving away your top class content to build rapport with prospects and impressing them with the quality of your stuff.
And there's a reason many people advocate it. Free information marketing works. Very effectively. And across multiple niches.
How Does Free Information Build a Bond
Like any relationship, the one between buyer and business relies on trust. And trust is not instant or magical. It takes time to build and get strong enough for the relationship to progress.
Free information marketing helps speed up this process by eliminating one element of hesitation and fear - Is the quality good enough?
By giving away valuable information for free, the home business owner can demonstrate to prospects how good, valuable, useful and extensive the nature of info products they offer will be.
Custom Created Freebies
You, as a small business owner and marketer, can follow the tested and proven path of first asking your prospects (through a survey or other mechanism) what their biggest problems are, or what kind of value they are seeking from your business.
Then, armed with this knowledge, you can have an info product created specifically to address this demand - and give it away to prospects.
By doing this, you demonstrate two things - that you are listening to what your clients have to say, and that you care enough about them to craft solutions to their problems.
And by giving it away for free, you eliminate any hurdles along the path to getting them to try it out. When they do, and provided you've done a good job of providing value, you have short-circuited the trust development process.
The mind share that you'll gain with your ideal prospect can last your business a lifetime! That's what makes free information marketing such a potent weapon in the arsenal of any infopreneur and small home business owner.
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