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Jewelry industry monopoly, after nearly four years of rapid development, some wearing "international chain companies" were the first jewelry store, after two years of the reshuffle, has been excluded from the market; 10 yuan model shop also have a new look, to the 10 yuan or more development; plate hair model shop, still exist and difficult stubborn; stone model shop has been gradually declining; silver jewelry stores in recent years began to rise; only supermarket model shop still in profound evolution hastened by the competition new strength.
Supermarket model shop with a strong life force, which is the product of the market, but also as the market developed, many people own shop, the start is a natural supermarket model shop, and Guangzhou is a vivid top of a good example of later began to have a professional shop supermarket model there, such as new decorations and so on,
In the current economic environment, a properly operating jewelry store supermarket model, the business will increase year by year, but should not be decreased year by year.
To sustainable management, sustainable development, is placed in front of all the supermarket model shop top priority:
1. How to deal with more jewelry stores
Jewelry stores springing up in these two years, when you are as hot and complacent when opened, less than six months, or even a month, more to follow suit who appeared more imitators, jewelry War performed every day;
Passed their prime when opened, and replaced from the brutal competition, customers always hate the old, always like fresh, every new store opening, you will lose part of the market, the loss part of the customer, when you jewelry shop opposite was laughing because of your arrival, traffic reduction, put the transfer, another new store opening, but also in looking at you funny, and mantis catching cicadas, oriole in the post, shopping centers almost every day staged;
After a year of development, jewelry store has fade its former luster, the door first, decoration, props, advertising, products, and some old, some aging, more and more customers and getting lost; settle down, washed new leather, refurbished, emerged with a new store is the best way;
We see some brand shoes, clothing shops, an annual off-season when all renovated, great investment, do not do business from a loss of business; behind these phenomena is certainly a reason;
Biologists have studied the phenomenon of why the plant life, animal life cycles longer than many, many trees such as the Millennium, the thousand little animals, they found that the biggest reason is that plants have a new chance at life each year;
A store like a tree, to "Built to Last", an annual opportunity to give it a new life.
2. How to deal with reducing the number of visitors
No matter how much effort you spend, a jewelry shop in the visitor number is relatively fixed or even declining every year; you may have been engaged in a number of small events, made some flyers, and even posted some posters, but the fact is: the just some outdated games, customers have become commonplace, indifferent, so you worry, you lose confidence, you start thinking about giving up.
Visitors a number of retail outlets from the beginning that the decision on this street, so the site has become so important, the two adjacent jewelry shop, they are basically the same as the number of visitors, who enter the jewelry store , also entered another jewelry store, a woman far more than the purpose of random shopping, and some people wandered from scratch, the end of every shop will enter into a pleasure.
A jewelry shop in the number of sales = visitor conversion rate * customer * Price (Visitor visitor number * transaction rate = number)
Relatively fixed number of visitors, staff turnover rate depends mainly on the ability to sell, over time, will be relatively fixed, through joint marketing, selling customers more than a few things, but also a small number of phenomena.
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