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Carl Gustav Jung's work, first published in 1921, argues that people interact with the world and others, through certain preferences. They are primarily whether you're more Introverted or Extraverted, whether you make your decisions using Thinking or Feeling and whether you take in information via Sensing or Intuition. This gives 8 possible combinations; for example somebody could be an Introverted Feeler with Sensing.
In the 1940's came the MBTI, the Myers Briggs Type Indicator, which put Jung's analysis into a measurable format. The ladies also added two new preferences, namely Judging and Perceiving. They suggested that they represented the preference for daily time and task management. Most people have undergone some sort of personality measurement instrument and have been placed into their respective group. In the case of an MBTI, you could be measured as an ENFP, meaning an Extravert, iNtuitive with Feeling and Perception (just look it up). This is all well an good, but that's as near as most people get to understanding the benefits of Jung's approach and the measuring instruments developed as a result.
But how does it benefit the corporate world? Well, if you conduct a staff wide profiling analysis with a top class instrument, you'll see that certain departments are staffed by certain types. This is down to the fact that they follow their preferences when choosing a job. This brings certain benefits and of course their corresponding weaknesses. You will probably see, for example, that the Financial and Logistical departments contain a majority of Introverted Thinkers and the Sales and Marketing is full of extraverts of all variations. Or the classic, back office introversion; front office extravert. It's often this initial division that causes communication to break down. By having your staff understand the types and have themselves measured by one of the better instruments, you'll be on your way to bringing a whole new complexion to your internal communications.
Although the individual measurement of type is important, what's often missing is the explanation behind the theory. That way, they keep the door open for coaching courses. Providing this fundamental information in bite sized pieces can be really effective in blowing some fresh air into the atmosphere within the company.
Of course, it doesn't stop there. Through the benefits of screen capture technology, it is very simple to knock together some coaching videos that people can watch in their own time. This way, you continue to build on the initial individual reports. It also opens up the whole idea of teams and teamwork, meetings, presentations, negotiating styles and who might better suit which client. Jung once said that he thought the fundamentals of Typology should be taught in schools to the young. And once you start recognizing the positive effects of running a quick and simple company wide Jungian based project. It opens up conversation points and allows people to learn to modify their communication styles depending on their counterpart's apparent type.
Introducing the fundamentals of Jungian Typology to your staff is always fun, provocative and eye opening. A good place to start is with one of the free MBTI profilers that you'll find all over the web.
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