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Marketing Ideas - Fireworks with a capital "F" - Business Consultant | Auckland | New Zealand
There are three key lessons that I'll share in this article:
1. How to to keep someones attention
2. How to direct the attention to get the best results
3. Why an "F" is important
If you're not already aware, getting the attention of a prospective customer is very hard. We are all bombarded with hundreds of thousands of messages each and every day, and our brains are impressively tuned to filter out only the messages that get our intention.
So how do you, as someone who has a produce or service to offer, cut through that 'noise' and get your message in front of the right customer?
To show you what I mean, I want to run through a very simple, and hopefully effective example.
For this example, I want you to open my own website: http://www.theprofitpartnership.co.nz - and spend 5-10 seconds looking at the front page.
Do that quickly now before reading further as it will make you understand what I am about to teach you.
I assume you've looked at the page, so I'll continue.
What should have 'grabbed' your attention was the FIREWORKS.
Did it?
Next what you should have seen is the testimonial from one of my clients "I'm working ON my business rather than IN my business, and all that after 90 days, thank you Jamie!".
So what have I done there?
These are the steps I followed:
1. When someone visits your website, you need to make sure you can deliver the right message that you want to deliver quickly - the main message I want to deliver is the testimonial to give solid credibility as a business consultant (and helping someone move from working IN to working ON their business in 90 days is a testimonial I'm very proud of).
2. I used the fireworks as an attention grabber.
3. The fireworks led into the first (and most credible building testimonial)
4. The position of the fireworks and testimonial is HUGELY important - Why? Studies have shown that when people read a website, they scan the first page (and subsequent pages) in the shape of a capital F - they scan the top line, then scan down, then scan across (middle of F), then scroll down to complete the F shape.
If you understand that, then you put the most valuable content at the ends of the horizontal points of the F shape.
So what did I do?
Grabbed Attention
Held Attention
Presented my Credibility point.
And you may have noticed that just under the testimonial is a link to my 'secret sharing' newsletter. As a marketer I understand the power of giving lots of valuable information away for free, to build a reputation and credibility with people who as yet don't know you, for potential long term benefit to both parties.
I should have delivered enough attention and interest and credibility that the visitor wants to find out more, and can spend time now reading the rest of the site (after they've registered for my newsletter).
I hope that helps your understanding of how to better use your website to convert visitors into interested prospects, and then paying customers.
Do feel free to subscribe to the "Marketing Secrets Newsletter" - I share very regularly the 'secrets' that most business consultants keep to themselves (assuming they know them) to make them more valuable - I see value sharing as much as I can, to help as many people as I can - I hope you'll find these secrets both very valuable and revealing for your business.
Until next time,
Jamie
http://www.theprofitpartnership.co.nz/
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