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Although making name tags sounds a very simple thing to do, there is a lot more to it than meets the eye. When you consider that most events or conferences go to the bother of offering these tags to their guests, there must be a worthwhile reason for doing so. If a job is worth doing, then it is worth doing well so if you are going to offer name badges for your guests, what do you need to consider? Firstly, you need to ensure that the name is easily readable for other guests and visitors. A name badge that can't be read would be no use at all.
It is said that the ideal name tag will be able to be read from a distance of around 10ft away. This is good because you do not want people having to come up very close to other guests to be able to read their name. Personal space is very important for many people so having tags that are legible from a respectable difference is very important in creating these tags. There is no need to have the tags easily readable from a further distance as this would make them very large so knowing the right font size to use is crucial.
Another issue that will greatly impact on the readability of the name tag will be the color of the card and the printing on it. Do the two colors combine well to make the text easily readable? If the shades tend to blend into one, it can make any information very difficult to read, losing the benefit of having the tags. Certain colors stand out better when used with other colors and knowing what colors to use together to create the most striking image can be the difference between a good or bad tag.
When using colours, it is also important to consider any corporate branding that a company uses. Many firms work hard in creating an image that customers readily associate with them and this should be used at all times. Having the brand colors on a name tag will help to reinforce the synergy of the brand, hopefully helping to create a positive and unified image for the consumer. With so many firms competing in the market place, gaining an advantage is crucial and having a clear and concise image will help a consumer think positively about your company.
It is important to remember that a visitor at your event or conference will likely attend many other conferences as well. This means that having a bright and memorable name tag may help the long term promotion of your firm. After a while, a lot of meetings and events can blend into one but if guests keep their tags or lanyards or promotional brochures, they will be reminded of your firm and event. This may lead to them becoming a customer further down the line, which is very important in this tough economic climate. To stand out from the crowd, every promotional tool should be considered and well made and memorable name badges can help you stand out.

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