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It's summertime and for many companies that can mean a slump in business! That means there is no better time than now to increase your public relations efforts... free press seems like a much better option than ramping up the advertising dollars.
There are actually many ways to promote your company's products, services, and events that will essentially cost you nothing but time. The following tips will help you get the knowledge and understanding of simple promotional tactics that can get you on your way to a profitable summer business season!
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Promotional Tactics that won't Bust the Budget
Send out a Press Release: Having a press release about current company news, promos and new services could possibly be one of the most important things any small business should do. Not only can you submit your press release to your local media (TV stations, newspapers, radio stations etc.), but you can also use it to directly reach consumers.
Use your Social Networking Skills: Social Networking has added new ways to conduct business and build your market awareness. By utilizing it, you have the ability to form communities, groups and events with others interested in your products and services. Also, take the opportunity to network with other professionals, small business owners and build prosperous partnerships.Â
Go Back to the Roots of Marketing, Word of Mouth: Mixing new methods of marketing and PR with traditional methods will highly benefit the results of any campaign. Still today, over 90% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services. So tell everyone one you know, and then tell them to tell everyone they know.
Update Current Customers with an Email Blast: By maintaining a constant stream of communication with your current clients, not only will you form a better relationship with them, but you will keep them on the radar with your current happenings and leave the door open to returning customer sales!
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The importance of public relations is often under-minded as something only for large organizations and corporations. The truth is, PR comes in many shapes and sizes for everyone, and any company large or small should be using Public Relations actively to promote their brand.
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