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Advertising is a necessary part of business and an important element for promoting your service or product. A strategic advertising campaign is outlined within the company's marketing plan, but small businesses often hear the word advertising and immediately fear that it won't fit the budget, which is not necessarily true.
The type of advertising chosen has a significant impact on the cost. A very basic advertising campaign can be as simple as designing a professional flyer to distribute throughout the community to increase awareness of your product or service.
Who Uses Flyers?
Almost all businesses at some time or another can use flyers to advertise and market their business, event, product, or service. Using flyers is a common marketing practice that fits almost any industry or business. Flyers are universal.
Why Advertise with Flyers?
It's inexpensive and a simple approach to getting the word out. Most business owners start out with limited financial resources for advertising, so to keep costs down and to get the word out quickly makes advertising with flyers an effective means of promotion.
When is A Good Time to Use Flyers?
Flyers can be used pretty much anytime during your promotions when you want to do some quick advertising, have a tight budget, or when you're short on time and don't have time to produce other marketing materials.
What to Include On Your Flyers
When advertising with flyers the goal is to get your information in the hands of those that want your service. Because you have a limited amount of space in which to work and are using a quick introduction to your product or service you want to make sure you include relevant information on your flyer. Use the 5 W's to get to the point quickly: Who should they contact? Make sure you include your contact information.
What are you offering? Give a brief introduction of your product or service. When should they call? Now, of course! Make sure you give them a reason to act immediately. Where do they go to get more information? Include your website, business location, phone number or email address. Why should they call you? Tell them why your business is different and unique.
Where Should You Advertise
Where you advertise has a lot to do with the audience you are trying to attract. Let's say you have a lawn service. A good strategy would be to distribute flyers in neighborhoods where people could use your service. Likewise you might also include information in local establishments in the area where people in the neighborhood visit, the local gym for example, or the local grocer. You can also hand out flyers at various locations in the area where potential customers would be.
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