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Are you currently recording videos daily to share with your prospects? Are you uploading interest piquing videos to YouTube, Facebook and other video sites? Has the fear of what to say or what to do on a video stopped you from doing it regularly?
Video marketing is one of the more powerful marketing tools available to business owners and entrepreneurs. Many are still avoiding video because of common perceived fears. They think it will be too expensive or it will take too much time. Tragically many people start doing video and then give up because they feel it “doesn’t workâ€. What if you could take just 7 minutes a day to put video to work for your business? Would 7 minutes of your time each day be worth getting another customer?
As you look to put video marketing into action for your business there will be challenges. You likely won’t encounter the technology challenges that you think, but as you start your marketing efforts, it’s likely you will encounter the following two challenges:
1.Video Length – Most people record videos that are either too short or too long. Unless you hit it big with a crazy video (like a cat on an iPad) you won’t be able to get someone’s attention for 5 minutes. Recording videos in the 90 second – 3 minute length will give you the maximum opportunity for keeping people’s attention. Once you have their attention, then you get the opportunity to add value and make a call to action.
2.Call to Action – Video marketing is exciting. It’s so exciting and thrilling that many business owners get carried away. They try to do too much in 1 video. Make it easy on your prospect and give them just 1 way to take action in your video. That might be visiting a website, calling you, emailing you, or even faxing you, just make it obvious on what you want them to do.
When you can overcome your fear on video marketing you will be able to reach an entirely new segment of customers. Videos have a long lifespan and allow people to learn at their pace. When you put videos that are interest piquing, are of optimum length, and have an easy call to action you will start generating more business today with video.
Discover how you can get more with video marketing and get on my
calendar (for free) to get my help in reviewing your videos. Take action now by reserving your free 15 minutes – www.15MinuteBusinessHelp.com
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