10 Website Mistakes to Avoid for the Small Business Owner

10 Website Mistakes to Avoid for the Small Business Owner

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1. Not having a website!

In this era of technology, not having a website may make your business

(and you) seem amateurish. Some people believe if you are not on the web, then you are not serious about your business.

2. Letting the kid down the street design your site

If you are going to invest in a website, get it done by a professional. A poorly designed website reflects poorly on your business.

3. Not making your website user friendly

Is your website easy to navigate? Can visitors find what they are looking for quickly? Do you have any broken links? A frustrated visitor is a potential customer who will turn elsewhere to satisfy their needs.

4. Not making the site search engine friendly

Millions of people (including you) search for products and services on popular search engines such as Google and Yahoo. If your competitor ranks #2 for "babysitting services Boston" and you rank #200, your competitor will get more traffic...and more clients.

5. Not updating your website regularly

A stale website is like a stale piece of bread, unappealing. Give your visitors a reason to come back weekly if not daily.

6. Not knowing your website statistics

You can not measure the effectiveness of your website if you do not know basic stats such as amount of visitors and page views.

7. Not promoting your website constantly

Place your website on business cards, letterhead envelopes and any company documents.

8. Not checking your competition

Check up on your competition regularly by scouring their website for anything that can benefit your business.

9. Not keeping track of web developments

User generated content, social networking, blogs, vlogs, podcasts, etc. You may not need all of these on your website but you should at least know what they are (Your competition does!)

10. Convincing yourself it's not worth the effort

Maintaining a website requires a consistent level of work, even if you outsource its development. However when your website stands out from the competition, so will your business.