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1. Articles - Contact your local magazines and ask if they would be interested in publishing an article that you write, which provides useful information to the readers. You are providing the magazine with free content and getting your company name in front of more potential customers. Make sure the article isn't just a long advertisement, but actually provides useful information customers can use. People appreciate the information and will think of you as an expert - always a plus!
2. Blogs - You can easily create a blog and talk about your business there. Talk about the experiences you have had in running your business, or lessons learned. These are examples of the kinds of things you can write about in a blog and as you get more people reading your blog, you are also getting your company in front of the readers. Better yet, the only cost for this is your time as you can easily find free services where you can post your blog.
3. Press releases - Any time you launch a new product, make major changes to your inventory, update the look of your business, etc., you can take the opportunity to write a press release and send it to a press release firm for little or no cost.
4. No matter what kind of results you've been getting (or not getting) up to now using phone book advertising, direct mail, or radio advertising, local ads on the internet is easier than ever. What used to cost tens of thousands of dollars to run a TV, radio, or direct mail campaign, simply doesn't cost that any more when you market your small business to local customers using resources like Google, Yahoo!, as well as other website traffic methods.
Setting up a local campaign is easier than ever, taking less than 10 minutes to set up, so now you use the power of the internet to learn how to advertise online.

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