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When you look at every marketing campaign, product or service which has been very profitable for a long time, all of them have a thing in common, which is unique selling point, known as USP in the direct marketing world.
Many books about this topic have already been published, however, we want to simplify it & put it to work in your business, right now! Today, you will discover how to establish your own unique angle with pay per click marketing.
Questions
In short, everything that all boils down to these 3 most important questions...
Why Should Anyone Listen To You?
Give people reasons why they should like you & trust you. Here is where you must demonstrate that you know what you are talking about because people tend to trust experts. If you are an expert in your field, your target audience is more likely to believe what you tell them.
What Can You Do That Nobody Can?
In this day & age, almost everyone can become an expert. On top of being an expert, you must also find ways to stand out among the other experts. You must appear like the expert of experts, not just an ordinary expert.
What Can You Guarantee That Nobody Else Can?
When it comes to your products & services, what kind of risk reversal can you offer that none of your competitors can? Is there any favorable results that only you can guarantee in your marketplace?
Summary
Take some time, think about these questions then write down your ideas. These ideas can be added into your pay per click ads. Many times, you will find that you offer many advantages, however, only after you test the response then you would know which ones matter more to your audience.
Your unique selling hook is never supposed to be fixed on stone because some competitors will catch up with you. You need to start off with a unique yet compelling hook & keep improving based on the demand of your marketplace.
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