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One of the most powerful ways to generate instant traffic is through targeted newsletter advertising. However, there are risks involved with this strategy, and you could easily lose your shirt without following some basic ground rules first.
By advertising in other newsletters, you can reach an audience which is highly targeted and cost effective. You are essentially trading your money for access to a wealth of potential prospects.
You must be careful to match the newsletter content to the product you're selling. Don't try to sell an ebook about improving your golf swing to a list of garden enthusiasts!
Almost all newsletters are archived and thousands of people read these archives. This is important because your ad will be seen by these people at no extra cost. This can bring in exposure and extra sales on a long term basis.
The archives will also allow you to see how many repeat advertisers use each particular newsletter. If you see the same ads being run over and over, it is most likely that these advertisers are making money off of their ads. If you see very few repeat ads, this may be a newsletter you want to avoid.
Once you have determined several potential newsletters you wish to advertise in, it is time to contact the editor about placing your ad.
To get the lowest possible price, ask the editor if there is any unsold ad inventory, and how much it would cost to buy out several slots at a discounted rate. Many editors also offer major discounts if you are willing to run multiple ads. Never accept the first rate they offer you.
Remember to pick your partners carefully. There’s no point just picking a newsletter with the cheapest rates; you want to make sure you choose an outlet that appeals to the same buyers as you. You also need to think about where your ad is going to be placed. In general, the higher the position the better.
Don’t expect a huge response from a single ad. It’s always best to think of advertising in terms of a campaign. You’ll get a better deal—and better results—if you reserve an advertising slot for four or five issues than if you buy them one at a time.
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