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To tweet or not to tweet is the question facing millions of businesses around the globe. And if you are a small to medium-sized business, you need to make the decision whether Twitter is a time waster or genuine opportunity.
Time is valuable - you can't afford to waste it on something you don't get a return on. So, in this article, I'll share some advice with you on how to make Twitter work for your business.
As the fastest growing social network on the planet, Twitter brings people together and gives 'real-time' communication opportunities.
Businesses, celebs and politicians are using this micro-blogging platform as a channel to network, share news and gain publicity. Others use it to learn, do research or just for pure enjoyment...
Whether you're a small business owner thinking of signing up to Twitter or a Twitter fledgling, you need to understand Twitter etiquette. And be aware of the dangers, as well as positive outcomes.
Good business reasons for using Twitter
Cut your marketing costs
Grow your reputation as an expert
Talk directly to potential customers
Increase your online presence
Keep up with industry news
Drive traffic to your blog or website
Connect with thousands of people
Share expertise
Announce upcoming promotions and discounts
Connect to other businesses in your niche
Positive Twitter strategies
Share tips and expertise
Ask and answer questions
Promote your latest blog post
Promote others' blogs
Say thank you
Be human
Connect with local Tweeple through 'Twellow'
Use positive language
Post useful articles - always give value
Engage with people; start conversations
Offer coupons/discounts/freebies
Use URL shortening tools such as TinyURL
Follow interesting people
Use the DM (direct message) tool for 1:1 messaging
Use Tweetlater to set up tweets in advance (Use sparingly)
Use a Tweet organiser tool such as Hootsuite, Tweetdeck or Seesmic
Meet up with local business Tweeple (Have a Tweetup)
Promote other businesses
Show respect
Listen
Twitter Behaviour To Avoid:
Don't use Twitter as an IM tool
Don't swear. You never know who's listening
Don't post endless quotes without engaging with others
Don't stop work to keep checking Twitter every 5 minutes
Don't post inappropriate remarks you may regret later
Don't reveal anything personal
Don't drink and tweet
Don't mix up business and personal Twitter accounts
Never spam your followers
Don't talk about yourself all the time
Don't repeatedly sell your services
Don't rely on Twitter as your only marketing tool
Be aware of slander laws
Don't get hooked on reading tweets so your business suffers
Top Twitter tip
It takes seconds to destroy a reputation that's taken months to build up. So, use Twitter positively, decide what you are using it for and stick to a strategy which works for you.
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