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A small poll of successful Personal Chefs was taken on the USPCA.NET website here are the top responses:
1. Business Cards
2. Leads Group
3. Networking
4. Web Site
5. Hire A Chef
6. Car Signs
7. Direct Mail
8. Wear your chef's coat everywhere
9. News Release
10. Guest Speaking at functions
1. Carry your business cards everywhere, and give then to everyone - cashiers, grocery stock clerks, people in the bank, at the gas station, at the grocery etc. These (and your voice) are the least expensive, most effective marketing tools you have.
2. Talk about your business to EVERYONE (see #1). If you're shy, take a Dale Carnegie course or something so that you have no fears of approaching total strangers and saying "Hi, I'm Amy, and I'm a Personal Chef...." Develop a 30-second and 60-second "spiel" that names you and your business and describes in capsule form what your do. E-mail me and I'll send you mine...
3. Check your grocery stores to see where the BMWs, Jaguars, Caddy's etc. shop. On weekends and after 5 PM, park your car with its window signs (your second best marketing investment) in the front row near the major entrance.
Also another tip is wear your chef uniform everywhere, grocery store, farmers market, bank, book store, drug store, the mall, cooking stores, you get the picture. And have those business cards handy to hand out. Drop business card and brochures off at private day care centers and schools. Send press releases to your local food editor. Go to upscale gourmet cooking shops and talk with the owner, introduce herself and let her know if any of her clients need a pc you would love the referral.
Auctions and Good Will: Part of any good business member will mean giving back to the community. Find some charities or causes that are close to your heart and donate a weeks worth of services for their next charity auction. You get your name out there repeatedly if you do it year after year and your name is heard by a roomful of people who can usually afford your services. I've had clients come from auction recipients as well as people who put on the auctions and got a hold of my brochures.
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