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If you're like me, the last time you used your phone book was when a visiting child needed to sit a little higher at the table. Truthfully, I'm not sure where my phonebook is. I might have put it in the back of a closet somewhere to make room in my kitchen drawer.
According to Comscore, 54% of Americans have replaced phonebooks with internet and local search and that number is increasing every day. The statistics are staggering, especially when it comes to local searches. In fact, 41% of consumers use location in their company searches. You probably have done this yourself - "Pet stores Philadelphia PA" for example. Amazingly, according to Google, 73% of all online activity is related to local content and Comscore recently published that 66% of Americans use local search to find local businesses.
Now more than ever, it's imperative to throw your hat into the online market. Google Places, formerly known as the Local Business Center, is a fantastic tool for any businesses looking to replace their archaic phone book advertising. Of course, Google Places is far more than just a replacement of your local phone book.
It is far and above any advertising success you ever achieved in your local yellow pages. Google Places enables businesses to verify and supplement their business information to include specific product offerings, hours of operation, photographs, videos and even coupons. What's more, you can communicate with your customers by posting sales and event information right from your Google Places dashboard.
Metrics are so important when it comes to verifying your marketing success online. Google Places provides invaluable information to businesses that have their business in Google Places. You can keep track of important data such as the number of times your business listing appears as a result of a Google search or Google Maps search. You can also find out the number of times people interacted with your website from your Google place or how many times customers requested driving directions from Google Maps.
Are you looking to validate those keywords and phrases you chose to lure customers to your site? You can find out what search words or phrases were used to find your listing. Another cool feature is that you can get information from which zip code driving directions were requested, so you can have a precise sense of your local market and who you need to target.
It should be no surprise, given the features of this incredible tool, that since its recent genesis in September 2009, four million businesses have claimed their Place Page on Google Places. If you are looking to compete in today's market, no matter where you are, you can't afford not to use this incredible tool. If you don't think you are computer savvy enough to find your place on Google Places, let me assure you that you couldn't be more misinformed.
As with most things Google, it's simple to use and even easier to get started using Google Places. After all, you really can't depend on your customers finding you through that old phone book of yesteryear. It doesn't look like too many people are going to be pulling those phone books out of their back closets and blowing off the dust anytime soon.
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