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Outdoor sport by definition is out of the house that we normally climbing, camping, cross, rock climbing, rafting, skiing. Is "flying" from the desk, "red" to the great outdoors to experience the immense pleasure of outdoor sports.
From 98 years on, outdoor sports in Beijing, Guangzhou, Kunming, Shanghai, quietly rising to outdoor sports to become a "social fashion", but not growing as fast as thought. And the contrast is enormous, including not only the modern outdoor sporting goods tents, mountaineering bags, sleeping bags, mats, outdoor clothing, shoes, mountain climbing supplies, tools shovels set, stoves tableware, lighting products, and even outdoor food, books, maps, military, ski equipment, harness and other special outdoor sporting goods everything. So, people crowd the modern outdoor sports is defined as: are there economic strength, value the life of leisure time, such as attention to dynamic, stylish young people, "patent", in China, the exact terms, that is, after 80 more of these self-consciousness Strong, sensitive to new things, adventurous, to promote the group leading the wave.
Outdoor sports industry in Europe, the United States has gone through the course of development for nearly half a century, has entered a relatively mature stage. On outdoor sports, of course, concern the recent acquisition of TheNorthFace VF's business in China.
Mr. Frank is responsible TheNorthFace currently expanding in China, when people asked him "whether we have the characteristics of the times and the most indicative characteristics '80 years' included in your 'start with' the main object?" When, Frank laughed Mr. , repeated the answer: Yes, it is China's "80" after dynamic, vibrant, surprising is the latest generation!
China's huge population and booming economy in China is bound to produce more white-collar "leisure class", suggesting, and birth a huge outdoor market, coupled with abundant natural tourist resources, from the plains to the mountains, from forest to desert, from mountains to lakes, all kinds of outdoor sports resources can be utilized.
Currently, because China is relatively fast development of outdoor sports, domestic manufacturers currently offering only primary products and services, the industry's leading companies and famous brands severe shortage, because the market had not yet sufficient scale, Guowai company's peers and the brand products into the small, already entering the Chinese market Guowai products are only a small Guimo test marketing, no official Touruzijin manpower to explore markets, rapid growth of demand, domestic market Mingxian outdoor sports performance for the effective supply.
Mr. Frank, VF 08 year plan will expand to 40 million U.S. dollars TheNorthFace even if satisfactory, all eyes are not able to concentrate on sales, because other major brands of outdoor business in China do not fully develop, so the situation together and develop the market for the time being impossible, would the concept of guidance and input on ideas certainly do a lot of ... ...
According to the survey, China currently has more than 200 domestic manufacturers of outdoor products, 7 80 the world's leading manufacturer of outdoor products, and clubs, outdoor sports goods and equipment has reached 700 million yuan in annual sales. The 2002 figure was less than 300 million, in 2000 the figure is 6 million yuan, the market potential is considerable, it seems the dawn of spring, outdoor sports has been demonstrated ... ... AD
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