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What exactly is email marketing? Basically, it can be any email that companies send out in the form of advertising. Of course, there are a few different approaches to this type of marketing. For example emails that are sent regularly to existing customers of a company, thus strengthening the relationship between them and encouraging them to stay loyal to a certain product or service. The emails can also be sent to potential customers, introducing new products and services encouraging them to buy, or just to encourage repeat business.
Through the advertisements of e-mail marketing you can get rid of the process of writing, publishing and sending the regular newsletter which takes time and postage costs, greatly lowering the cost of marketing in general. Advertisements can be placed in e-mails, which are sent by a third party and are in the form of banners that usually show on the sides of the text sent or above it. It can have a more targeted reach and this form of advertising can also replace paying for advertisement space in a number of different magazines and newspapers.
Email marketing is extremely helpful for small business and especially for those that are trying to keep up with online services – like independent record stores for example. The existence of the iTunes music store makes it very hard for them to stay in business as music can be easily obtained without customers ever leaving home. Stores like that encourage their existing customers and are targeting new ones, sending regular emails with updated information about new releases, performances in the stores, store-only digital music downloading, promotional CDs, even trying to promote their vinyl records to new customers. You certainly cannot get a vinyl record from iTunes!
Another example of email advertising is the membership service some stores provide. This is an excellent way of directly communicating with the customers. Whenever people enrol, the store starts sending promotional e-mails to them. They can contain coupons for discounts, monthly promotions or just introducing a new product or service. The e-mails can be sent anytime if the store unexpectedly decides to have a sale that is faster and much better than the traditional mail inbox fliers that need time to be distributed. Within seconds with just a click of the mouse thousands of customers are being directly advertised.
Email marketing provide the possible way to reach a large number of existing or potential customers fast while at the same time spending less money to do so. Email marketing is a preferred way for promoting products and services.
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